Hello and welcome to Uninstalled, my online home since early 2001.
In more than 20 years of corporate communications and marketing, in Europe and North America, I’ve done a whole bunch of different things. The short version: I’m a storyteller, strategist, and corporate bullet-catcher.
I’ve worked with tiny struggling startups and many-headed multinational conglomerates. I’ve pitched people, products, processes and pop-tarts, but have a congenital inability to peddle fluff. I’ve taken the media heat for CEOs and helped hundreds of organizations of all kinds figure out how to tell their stories in ways people can understand. Oh, and I’ve been described as a “social media pioneer”. A tinkerer is probably a better description – I’m a serial early adopter of online technologies and can remember when Flickr was more a chat room than a photo site. I’ve also designed and participated in numerous successful social media initiatives that have shown tangible, measurable results for clients as diverse as Rogers, Sharp, CNW Group, Allstate, Travelocity.ca, and numerous others.
I spent 10 years in the agency world, providing marketing and communications counsel to a broad variety of clients including Accenture, Amazon.ca, AOL Canada, Borland, Compaq, eBay, EnStream, H&R Block, Herbal Magic, Hitachi, Intel, itemus, Lotus, MDS, Pfizer and many, many others.
Prior to the agency consulting years, I developed thick layers of corporate scar tissue as head of worldwide marketing for one of Canada’s largest publicly-traded software firms, was part of a team that took a software startup from zero to IPO in eight months, and ran product management for the first company to experiment with paid blogging.
A more complete version of my bio is at my LinkedIn page, if you’re really interested and you can keep up with my frequent mutterings by following me on Twitter.